If you go see the video - you'll understand the technique, but she used her die cuts to on the 2nd layer and then layered the stamped die over the opening. The butterflies are more 'fun' because she bent the wings up so it's 3D. I couldn't really achieve that with my couch.....but the pillow is popped up! LOL
Here's a close up of the die cut 'hole' and the layering.
Go check out the tutorial and it will all come together :)
Thanks for your visit!